“Double Double Visa Card” launched by Tim Hortons and CIBC
Posted Jul 1, 2014 10:08:46 AM.
This article is more than 5 years old.
TORONTO – With the press of a button, Tim Hortons is hoping Canadians will warm to a new credit card partnership.
The coffee and doughnut chain has joined C-I-B-C for the “Double Double Visa Card,” which includes physical buttons built into the plastic.
Cardholders can press one of two options on the face of the card — a button that accesses their Visa account or another that lets users redeem loyalty points for products at the company’s restaurants.
Each button has a coloured light that illuminates when the user activates one of the options.
The C-I-B-C and Tim Hortons card allows users to earn points on purchases they charge to their no annual fee Visa card, collecting a cent on every dollar in Tims Cash rewards.
The Tim Hortons-branded credit card is the first step in rolling out a loyalty program. The company has yet to announce when the full-fledged rewards program will debut.
The Tim Hortons credit card will be officially launched tomorrow.
(The Canadian Press)
