Two Waterloo-based companies supporting equity-deserving student athletes at Laurier

Two Waterloo companies are supporting marginalized student athletes at Wilfrid Laurier University through five new Athletic Financial Awards. 

Inspired by Laurier's commitment to Equity, Diversity and Inclusion, Waterloo Brewing and Mammoth Mug will help the Atlhetics and Recreation department's recruitment efforts by providing supports to marginalized racial and socio-economic recruits. 

In addition to the awards, they signed a milestone sponsorship agreement. Together, the contributions amount to more than $500,000 in support for student athletes.

“Thank you to Waterloo Brewing and Mammoth Mug for their support,” said Kate McCrae Bristol, acting director of Laurier’s Athletics and Recreation department. “We are proud to partner with these two local companies, and we are grateful as these joint investments in student awards and sponsorship will go a long way in bolstering support for Laurier student-athletes and, more specifically, for equity-deserving student athletes in support of Laurier’s commitment to equity, diversity and inclusivity.”

As part of the sponsorship agreements, Waterloo Brewing will become the official beer, cider and ready-to-drink alcoholic beverage sponsor, and Mammoth Mug will be the official sideline bottle sponsor of the Atlhetics and Recreation department. 

“We couldn’t be happier knowing our investment will create a positive impact for the university and community alike,” said George Croft, president and CEO of Waterloo Brewing. “We believe access to education helps build strong communities, so we hope to help inspire Laurier’s student-athletes as they work hard at their post-secondary education, both on and off the field.”  

“Laurier’s student-athletes have been a pillar of our community and we are looking forward to further elevating their EDI presence in Waterloo Region,” said Mammoth Mug CEO and president Joe Kirkpatrick.