Candy company exec who mass-produced Peeps gets his own day
Posted Feb 15, 2019 04:42:46 PM.
This article is more than 5 years old.
BETHLEHEM, Pa. — With prime Peeps season about to get underway, the Pennsylvania city where they’re “born” is honouring the man who brought marshmallow chicks to the masses.
The (Allentown) Morning Call reports that Bethlehem Mayor Robert Donchez proclaimed Friday as “Bob Born Day” in a ceremony at company offices.
Born, now 94, joined his father’s candy business in 1946 and figured out a way to automate production of Peeps, which had been made by hand. Today, Just Born produces about 5.5 million Peeps per day.
The city’s proclamation says Peeps are “an iconic symbol of Easter.”
Just Born CEO Ross Born, Bob Born’s son, says “we are thankful for his many years of service to Just Born.”
___
Information from: The Morning Call, http://www.mcall.com
The Associated Press
