Tuesday May 27, 2014 – 1pm
Posted May 27, 2014 03:09:37 PM.
This article is more than 5 years old.
1:00- Sean Simpson, Vice President with Ipsos Reid
Canadians continue to value trust as a major factor in consumer decision-making with eight-in-ten Canadians saying they would pay more to support a product or service from a brand they trust, according to a new Ipsos Reid poll conducted on behalf of Reader’s Digest. Only one in five (19%, 3% strongly disagree/16% somewhat disagree) disagreed that they would pay more money to support a brand they trust. Trust continues to play a major role in Canadian’s decision-making, with over nine in ten agreeing that when a product’s quality and price are similar, they tend to buy the product from the company they trust more, with only 7% disagreeing with this statement.
1:30- Neil Adams, Senior Talk Show Producer and Paul Johnson, Afternoon Sports Anchor
The Canadiens and Blackhawks are both down 3-1 in their respective series. Who’s got the best shot to come back in the Stanley Cup Playoffs? The guys from The Pick 6 Podcast weigh in.
Listen:
