BlackBerry “Be Bold” campaign about to ramp up
Posted Jan 30, 2012 07:35:14 AM.
This article is more than 5 years old.
Research in Motion’s new CEO has said one of his first priorities is to beef up the BlackBerry maker’s marketing initiatives and he is wasting little time.
An ad campaign, launched New Year’s Eve, is expanded this week with the launch of new television commercials.
Dubbed “Be Bold”, the media campaign is being called a blitz targeting multiple platforms.
Here is the commercial for the BlackBerry Bold 9900 with night bikes…
The Globe and Mail has obtained a memo that says Thorsten Heins plans to change the atmosphere surrounding the company in hopes of boosting sales, specifically in the U-S.
The campaign will reportedly focus on the experiences of real-life BlackBerry users.
