Plasticity Labs closing

By Blair Adams

Plasticity Labs won't be back after the COVID-19 pandemic.

On Wednesday, the Kitchener-based tech company announced it was closing its doors for good.

“On March 15th, we closed our doors at Plasticity thinking we'd be returning after March break but as it turns out we were closing the doors for the last time.” said Jim Moss, Chief Happiness Officer at The Smile Epidemic Inc., in a post on the company's website.

He said they started The Smile Epidemic Inc. seven years ago with a vision to develop technology to help make the world a happier place, and a mission of helping people understand and develop the psychological character traits that predict healthier, happier lives.

In that time, Plasticity Labs worked with over 150 organizations to help improve the health and happiness of their employees, as well as The HERO Generation to improve the health and happiness of thousands of students and educators.  

Moss said they are so grateful for the many positive lessons learned, and people who were part of the journey.

“While this is a sad announcement to share, Plasticity Labs was only a company. And ideas are far bigger.” he added.

“Thousands of organizations will close during this crisis, but the people and their desire to do good will find new ways to answer the needs of their communities. We are no different. The Smile Epidemic Inc. is closing but our people, their passions, and their personal missions will carry on.”  

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