BlackBerry Priv, company’s first Android device, goes on sale
Posted Nov 6, 2015 04:00:03 AM.
Last Updated Nov 6, 2015 05:08:19 AM.
This article is more than 5 years old.
TORONTO – The stakes are high for the Waterloo company BlackBerry, as their first Android-powered device goes on sale today.
The release of the BlackBerry Priv could mark a pivotal moment for the smartphone maker as it tries to turn around its money-losing hardware division.
If the Priv is a sales flop, it’s likely the Ontario based company will exit the business of designing phones and turn attention to its software licensing and services division.
For the first time, BlackBerry (TSX:BB) is launching a device that will run on Google’s Android system, not on its own operating software.
The change is intended to resolve one of the biggest criticisms levelled against BlackBerry — a lack of apps that left it behind its competitors in an era where customers increasingly use their phones to stream movies and post on social media.
BlackBerry has said advance orders for the Priv have been higher than those for the Passport, Classic and Leap devices, though it hasn’t provided presales figures.
