UW grad launches new online art gallery

Artterra, a new art and artisan focused online art gallery and artist community, is helping new and emerging Canadian artists connect with one another and grow their businesses.

Parisa Golchoubian, co-founder of Artterra, created the site alongside fellow artist Renée Leighann during the pandemic.

Golchoubian is an engineering grad from University of Waterloo and self-taught artist. After spending a few years as a software designer, she decided to take her passion for art into a career. Along with selling her own art, she would help local artists with their website building.

The goal of their new online art gallery is to take a more active role in marketing for artists by helping them build their audiences, get more website traffic and provide mentorship. Golchoubian said being an artist is like being an entrepreneur, they must learn how to market yourself and run a business.

“We are trying to enhance the Canadian art ecosystem by making an ecosystem of our own,” said Golchoubian on the Mike Farwell Show on Tuesday.

Golchoubian said a big part of Artterra’s marketing is by telling the inspiration and story behind a specific piece. She believes telling people the story behind the art changes the perception of how they interpret the work.

Artterra’s curated works are more in tune towards interior designer and home decor lovers. Pieces available for sale range from unique original art, limited edition prints, textile, jewellery and handmade products.

Currently, Artterra is building their artist community network, with over 400 Canadian artists joining so far.

Local artists who are looking to join their community or those interested in Artterra's artwork can visit artterra.ca.