Demystifying opinion polls as election fever heats up

By Analysis by The Big Story podcast

Posted Jan 30, 2025 07:19:26 AM.

Last Updated Jan 30, 2025 07:42:05 AM.

From door knocks to landline calls, online clicks to AI, someone always wants to know what you think.

With election season on the minds of Ontarians and Canadians, are your opinions accurately being reflected in the public opinion polls you see splashed all over the headlines?

Host Melanie Ng speaks with veteran pollster, political strategist and consultant, John Wright to talk methodology and why these polls aren’t going anywhere.

You can subscribe to The Big Story podcast on Apple Podcasts, Google and Spotify. You can also find it at thebigstorypodcast.ca.

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