Amazon drops monthly fee to boost grocery delivery sales
Posted Oct 29, 2019 11:33:05 AM.
This article is more than 5 years old.
NEW YORK — Amazon has a new plan to try and jumpstart its grocery delivery business: cut some fees for its Prime members.
The online retailer says it will no longer charge $15 a month for its Amazon Fresh service, which delivers raw meat, vegetables and other groceries to customers’ doorsteps. But the service is only for subscribers of its Prime membership, which costs $119 a year. And at least $35 must be spent to qualify for free delivery in two hours.
Delivery is still a tiny part of the $740 billion grocery market, but Amazon thinks that dropping its fees will attract more people to the service. To handle a jump in users, Amazon is only offering it to those already signed up for Fresh. Others will have to request an invitation.
Joseph Pisani, The Associated Press
