Candy names discouraged for e-cigarettes
Posted May 26, 2014 06:29:01 AM.
This article is more than 5 years old.
Owners of a variety of brands geared toward children are battling to keep flavoured nicotine in electronic cigarettes from using names such as Thin Mint and Tootsie Roll.
Several companies, including General Mills and Tootsie Roll Industries, have sent cease-and-desist letters to makers of the nicotine product.
They’re trying to prevent electronic cigarettes from being marketed to kids.
The devices heat a liquid nicotine solution in order to create a vapour that users inhale.
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