Music execs at Latin Billboard Awards say collaboration, creativity key
Posted Apr 24, 2012 01:10:26 PM.
This article is more than 5 years old.
MIAMI – Latin music executives say industry leaders need to have more collaboration while doing a better job promoting new artists.
Tomas Cookman who heads the nation’s biggest independent Latin label, Nacional Records, spoke Tuesday at the Billboard Latin Music Conference in Miami. He cited a deal with Starbucks for an album to be released in June as an example of creative promotion.
Rebeca Leon called for more cross-pollination between Latin artists, similar to what’s being done in mainstream music. She cited pop star Juanes’ recent work with Spanish rocker Joaquin Sabina.
Billboard’s head of Latin content Leila Cobo questioned why Spanish-language radio stations still play so few new artists.
But Universal Music Latin Entertainment President Victor Gonzalez says success is still about creativity — and originality is still key.
