Sun Life teams up with CFL
Posted Oct 25, 2011 03:51:18 PM.
This article is more than 5 years old.
Sun Life Financial is in the huddle with the Canadian Football League.
Sun Life, which has its’ Canadian headquarters in Waterloo is partnering with the CFL.
It will put the company’s logo on jerseys and along the sidelines during next month’s playoffs and the November 27th Grey Cup in Vancouver.
Sun Life’s Director of Sponsorships and Marketing calls it a great fit.
“We are two great iconic brands…and there is tremendous fit between our brands, both being authentic and accessible.” said Paul Joliat.
“Because the Grey Cup is one of the most watched programs in Canada each year, it really gives us a great opportunity to expose our brand to Canadians throughout the playoffs and Grey Cup.”
The deal is only for the 2011 playoffs.
Prior to the 2010 Super Bowl, the home of the NFL’s Miami Dolphins was re-named Sun Life Stadium.
