It’s all about the “ads”
Posted Feb 7, 2011 05:35:04 AM.
This article is more than 5 years old.
In the Super Bowl of advertising, Eminem was everywhere, Roseanne Barr took a big hit from a log and Joan Rivers became a GoDaddy girl.
It was also hard to throw a Pepsi can without hitting a car commercial during Super Bowl XLV between the Pittsburgh Steelers and Green Bay Packers. Automakers took advantage of advertising’s biggest showcase to try to show they’re back after two tough years for the industry.
But, so did Pepsi, as seen here…
After avoiding the Super Bowl for two years as it went in and out of a government-led bankruptcy, General Motors came back back with five ads for Chevrolet. In one ad, a seemingly mundane car dealership ad is disrupted when a Camaro suddenly morphs into the Bumblebee character from the “Transformers” movies.
Chrysler pushed the limits of how long a Super Bowl ad could be with a two-minute commercial featuring rapper Eminem.
The ad for the Chrysler 200 luxury sedan gave viewers a dramatic, gritty tour of the rapper’s hometown of Detroit over the beat of his song “Lose Yourself.”
It asked the question, “What does a city that’s been to hell and back know about luxury?” Eminem answered, “This is the Motor City. And this is what we do.” It got immediate online buzz, with some Twitter users even saying it made them cry.
Local singing sensation Justin Bieber got into the act as well. Bieber appeared in a commercial for Best Buy along with rock legend Ozzy.
Another hit was Volkswagen’s ad that showed a boy in a Darth Vader costume trying to use “The Force” on objects, including the Passat.
As for the ad that featured Roseanne Barr taking a “big hit” from a log…
Now, we only have 364 days to wait for the next big game – and more importantly – the next round of stud and dud commercials!
