Workshop for small businesses in Waterloo
Posted Feb 24, 2010 04:35:14 AM.
This article is more than 5 years old.
A consultant and guest speaker at a workshop for small businesses says marketing strategies need to target women.
Ildi Wiley with Results Continuum says research shows women have the most influence on buying decisions.
That means retailers need to understand their communication styles and preferences.
Wiley also says small retailers have an advantage over big box stores in that they are more nimble and can implement advertising decisions quicker.
Wiley will speak to about 75 businesses gathering at the Waterloo Memorial Recreation Complex today from 8:00 a.m. to 4:00 p.m.
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