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WRPS launches impaired driving campaign with OPP and MADD

Every hour, an average of 10 impaired driving charges and short-term suspensions are laid in Canada
Waterloo Regional Police crest
Waterloo Regional Police crest

“If kids get it, why don’t you?”

That is the slogan of the new impaired driving campaign Waterloo Regional Police has launched in partnership with Ontario Provincial Police and MADD Canada. 

The campaign is intended to “encourage drivers to think twice before driving impaired.” It features five children providing their opinions on impaired driving, to show that as young children understand the consequences of driving impaired, adults should too.

"Driving impaired, whether from alcohol or drugs, is illegal and dangerous," said Bryan Larkin, Chief of Police for the Waterloo Regional Police Service. "This campaign hopes to make motorists think about the consequences of impaired driving on themselves, their loved ones, and the entire community. Along with developing educational campaigns, we will be conducting RIDE programs throughout the holiday season to ensure our roads are kept safe."

The WRPS RIDE program began on Nov. 19 and will run until Jan. 3, 2022. 
"Despite law enforcement efforts and the risk of crash, injury and death, Canadians are still driving impaired," said Scott Verhoeve, Vice President of MADD Waterloo Region.

"In fact, every hour, an average of 10 impaired driving charges and short-term suspensions are laid in Canada. We hope that these advertisements will encourage people to plan a safe ride home before they consume drugs or alcohol, so that they won't make a risky decision that causes the injury or death of themselves or other innocent people," he said.  

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