Police say many motorists are still not getting the message that using a handheld cell phone while driving is simply unacceptable and illegal.
But 49 people are facing an expensive lesson following a three day distracted driving enforcement initiative by Waterloo Regional Police this week.
That's how many distracted driving charges were laid by officers with the traffic unit.
Fines can range from $490 to $1,000, plus three demerit points.
Officers also laid close to 30 other Highway Traffic Act charges, mostly for not wearing seatbelts.
Waterloo Regional Police say they are focusing on distracted driving in August as part of their 2018 traffic enforcement and road safety education plan.
This week's campaign was conducted between Tuesday and Thursday.