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Non-profits to get a creative boost

A number of groups, including Capacity Canada will take part in the one day blitz on Thursday

Non-profit organizations across the country will get a boost this week from a 24-hour creative ‘blitz’ to help promote their social causes.

Capacity Canada, along with partners Intertek Catalyst, Conestoga College, Google, Manulife, Intertek Catalyst, Him & Her, and Kitchener Waterloo Community Foundation, will provide free design, marketing and public relations work for 15 non-profit organizations across Canada during a Creative Day for Social Good (CD4SG).

Teams of graphic design and public relations students from Conestoga College will partner with professional art directors, writers, account managers and other creative workers in the one-day event that kicks off at 8 a.m., Thursday, Oct. 17.

For the first time, these creative teams will work at the Kitchener offices of Google, where they'll develop a range of branding, website or other assets for participating non-profits.

"A brand identity is an organization’s face to the world,” explains Cathy Brothers, CEO of Waterloo-based Capacity Canada. “It’s how potential partners, funders, clients, the public and other stakeholders, first see what they do. Yet those brand materials are often difficult to obtain."

Among non-profits taking part this year are the Canadian Mental Health Association, Canadian Civil Liberties Association and Pride Toronto. A full list appears at the end of this release.

"It's a win-win-win for everyone involved," says Matt Miller, Executive-In-Residence at Capacity Canada and a key organizer of the event. "It's a fast-paced setting where leading creative professionals have a chance to work side-by-side with students, who gain real work experience to develop assets for non-profits that gain much-needed marketing tools."

Last year, more than $100,000 worth of pro bono work was generated for non-profits.  This year, 72 organizations applied for 15 available spots and organizers hope social impact will continue to grow for Canada’s non-profit community.

For more on this Capacity Canada initiative or other programs, please visit


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