Building on the global "Giving Tuesday" movement, a locally based tech-company, Profound Impact Corporation, has launched a 12-day campaign to inspire others to partake in impactful acts.
"We recognize that everyone is busy with their own jobs and families, but by doing these simple items, people can participate in being impactful," said Sherry Shannon-Vanstone, President and CEO of Profound Impact.
12 Days of Impact got underway on Tuesday. But each weekday, until December 15, has a special task.
"Any act of generosity can help make an impact this holiday season," added Shannon-Vanstone. "Donating food, giving blood, donating a toy - we're really helping our community, and collectively we can make meaningful contributions."
Not every task is monetary, some are as simple as making a phone call or writing an inspirational note.
Shannon-Vanstone said Profound is matching its staff members' charitable donation.
Also, for every like, share, comment, or follow on social media, Profound will donate $1 to Actua Canada.
More details, and the list of daily tasks, can be found here.