A grassroots group of local journalists is taking aim at the federal government to pass legislation that allows for an ecosystem for media to thrive.
And last week, they got a resounding endorsement from Regional Council in their quest.
ink-stainedwretches.org put forth a motion to council, saying we've seen job cuts in media quite a bit in the last decade, and this was an opportunity to try and do something about it.
"It seems like people were appreciating that they could trust local news, when it came to the (COVID-19) pandemic information," Mirko Petricevic, a member with Ink-Stained Wretches.org, told The Mike Farwell Show on 570 NEWS.
"We thought maybe we could encourage our local leaders to get on with creating an ecosystem that local journalism can survive."
Regional Council voted unanimously in favour, which Chuck Howitt (another member) says they were happy to see.
"(Kitchener) Mayor (Berry) Vrbanovic talked about how his family came from Yugoslavia to escape tyranny, and come to a country with a free press, and how important the media was to him," Howitt explains.
The motion reads that council recognizes "that a healthy, professional news media is essential to the proper functioning of democracy in the region," and urges other muncipal councils in the region and across Canada to recognize the same thing in their jurisdictions.
The hope is this will push the federal government to pass legislation quickly.
CLICK HERE to read the full motion at Regional Council.