The gym at the Impact Training Centre in Kitchener was filled with excitement as a new era of KW Titans basketball began Thursday morning.
David, and Kate Schooley were introduced as new owners of the team. They will initially own 50 per cent of the team with the other half being community owned.
Their goal is for the team to be 100 per cent community owned in the next 10 years.
"We're using the [Kitchener] Rangers as a great example, they are 100 per cent owned by the fan base, by the season ticket holders. That's our goal," David said.
David and Kate had never attended a live basketball game when they David became a sponsor of the team. They were hooked when they went to see a game at the Aud.
"It's just a very clean, and exciting family-friendly environment where people can come out, spend time together," Kate said. "And, enjoy professional level basketball in the community."
Both added that once someone goes to a game, they will want to return to another. David said that their marketing background in the Real Estate industry will benefit them in the basketball world.
"Now we're going to be marketing the basketball team as well, and we have such a great group of volunteers that are there as well," David said. "What our goal will be is to entertain you from the time you step into the Aud until you go home."
Also in attendance for the event was NBL Canada Commissioner Audley Stephenson. He shared his excitement about the future of the franchise.
"When we look at the job they are already doing in their Real Estate practice...all the marketing, the media, they are experts in that area," he said. "So they're lending that expertise to the basketball side, to help elevate the brand. That's really a big part of any kind of success."
More information on tickets, and the team's schedule is expected to be released in the upcoming weeks.