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Kids Help Phone to be helmet sponsor of Rangers

Branding donated by Sun Life to raise awareness about youth mental health
Kids Help Phone helmet sponsor
Kids Help Phone will be the helmet sponsor for the Kitchener Rangers during the 2022-23 season

The Kitchener Rangers have announced that Kids Help Phone will be the helmet decal sponsor of the team this year.

The partnership also involves Sun Life. The company donated the sponsorship to Kids Help Phone to raise awareness about youth mental health.

Helmet branding was introduced this year by the Ontario Hockey League as part of a one-year pilot program.

“We are proud to team up with the Kitchener Rangers and Kids Help Phone to raise awareness for youth mental health,” Chris Hewitt, Vice President and Canada Chief Marketing Officer, Sun Life said in a news release. “At Sun Life, we are committed to supporting the communities in which we live and work, and empowering Canadians to live healthier lives. Through this unique partnership, we are using the platform and power of sport to create space for young Canadians to talk about mental health, and helping make a positive difference for future generations.”

The Kids Help Phone logo will be displayed on both sides of all helmets Rangers' players use throughout the season. As well, all marketing material featuring players will display the logo.

“It is an honour for Kids Help Phone to be selected for the inaugural year of this initiative and it will make strides in raising awareness of youth well-being. Our thanks to Sun Life for elevating their commitment to communities by helping us let young people know that we are a safe and trusted space, here to help with any problem, big or small, or when you just need to talk,” said Jenny Yuen, Senior Vice President, National Partnerships & Government Relations at Kids Help Phone.

Kitchener opens the regular season at home to Sarnia this Friday at 7:30 p.m. You can also listen to the game on CityNews 570.

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