RIM to show off the new BlackBerry operating system during the SuperBowl
The BlackBerry is ready for game time.
Research In Motion says its new operating system will appear in a 30-second advertisement in this year’s SuperBowl.
The announcement comes as RIM prepares to unveil its latest BlackBerry smartphone devices on Wednesday.
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The SuperBowl is the most widely watched television event of the year, drawing 111.3 million viewers in 2012.
The football game is also the most expensive event for advertisers, with a 30-second spot costing an average of $3.4 million last year.